YouTube Goes After Instagram Reels With Their New Shorts App

Find dollars in your shorts

A couple takes a selfie in front of snow-covered mountains. Image by Good Photo.

I discovered Instagram reels by accident, but YouTube’s Shorts were very direct with their marketing.

My goal was to upload a video of me playing the guitar to Instagram. It was longer than a minute which meant I had to upload to Reels, even though it would be on my thread.

I had the time I was unfamiliar with Reels and disinterested in becoming so. I would learn that I love Reels and that Shorts is about to try and eat Instagram’s lunch.

YouTube Brings Shorts to Life

If you know where to look, you see that jacking the other guy’s rhyme style is the new black in Silicon Valley.

The top dogs have taken down ClubHouse, are looking hard at Substack and YouTube seems intent on not being left out of that game. Shorts looks like Alphabet’s Tik-Tok play with Instagram sprinkles.

That is if Instagram was an all video shop.

One thing is for certain. The skinny on Shorts is that there will not be stingy with the cheese. The appetite for short video is through the roof according to more than one pundit.

Before we deal with Shorts, let’s look at why I am hypnotized by Instagram Reels.