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Guitar Mastery Method Markets Like Champs
More like the marketing mastery method.
Charlie Wallace has a cool Kiwi accent.
His guitar skills are through the roof. Yet, those are not the qualities that transformed me from a looker into a customer.
His natural and straightforward approach to the process was the unlocking move.
This is a case study of the Guitar Mastery Method of marketing online classes.
To sell across borders means doing less, not more.
You can tell that he is on the other side of the world in New Zealand.
However, I noticed that he subtracted elements from the delivery to make it more culturally flexible. You would think the opposite would be true.
The method reminded me of Khaby Lame, the Senegalese former factory worker who has 65.6 million followers on Tik Tok. He gained them all without saying a word.
Instead, Khaby crafts modern yet timeless fables, always punctuated by visual punchlines that center on the humor of common sense. He uses internal communication in a way that transcends language.
For example, Charlie’sbackground was sparse, more than one might choose for a strictly American audience.